Historic Whittier Boulevard Revitalization Program

Pico Rivera 2035 is a comprehensive community development and economic growth plan designed to revitalize the city and region through smart, equitable, and sustained long-term initiatives. At the heart of PR 2035 is the Historic Whittier Boulevard Revitalization Program (HWB Program), which consists of several programs, plans, projects, and policies. The HWB Program seeks to formally embrace and reflect the rich history, culture, and diversity of Pico Rivera while cultivating a people-oriented and equitable place where all community members thrive. It includes two plans, the Historic Whittier Boulevard Multimodal Plan, which focuses on multimodal improvements to walking, bicycling, transit access, and micro transit, and the Whittier Boulevard Specific Plan, which articulates a vision for a new and improved Whittier Boulevard. Ultimately, the Specific Plan will serve as the foundation for establishing an official “uptown” district in Pico Rivera, leveraging existing resources to attract significant investments while aligning legislative support for capital infrastructure and innovative programs, projects, and policies that surpass regional, state, and national goals.