Historic Whittier Boulevard Revitalization Program
Project Overview - What is the Historic Whittier Boulevard Revitalization Program?
Pico Rivera 2035 is a comprehensive community development and economic growth plan designed to revitalize the city and region through smart, equitable, and sustained long-term initiatives. At the heart of PR 2035 is the Historic Whittier Boulevard Revitalization Program (HWB Program), which consists of several programs, plans, projects, and policies. The HWB Program seeks to formally embrace and reflect the rich history, culture, and diversity of Pico Rivera while cultivating a people-oriented and equitable place where all community members thrive. It includes two plans, the Historic Whittier Boulevard Multimodal Plan, which focuses on multimodal improvements to walking, bicycling, transit access, and micro transit, and the Whittier Boulevard Specific Plan, which articulates a vision for a new and improved Whittier Boulevard. Ultimately, the Specific Plan will serve as the foundation for establishing an official “uptown” district in Pico Rivera, leveraging existing resources to attract significant investments while aligning legislative support for capital infrastructure and innovative programs, projects, and policies that surpass regional, state, and national goals.
We would love to hear your feedback on this project!
Goals & Objectives
Engage & Empower Residents
Increase Walking, Bicycling, and Transit Access
Ease Access to Transit
Focus on the Most Vulnerable
Improve Environment for Businesses & Development
Mixed-Use Transit-Oriented Development
Mobility & Streetscape Plan
Whittier Boulevard Specific Plan
Business Improvement District
The PAD Park
Pio Pico Park Bridge/Trail
Electrical Box Art Program
Bus Shelter Improvements
Median Landscaping & Beautification
Eastside Open Streets Festival
Innovation & Design Lab
More information on these projects coming soon!
The City of Pico Rivera
The City of Pico Rivera and the Pico Rivera City Council have developed the holistic vision for Pico Rivera 2035, which includes the Historic Whittier Boulevard Revitalization program. The City will lead the implementation of the Historic Whittier Boulevard Revitalization program which will seek to reimagine and uplift our historic corridor into a resilient, walkable, people-oriented “uptown” featuring thriving businesses, housing and community spaces. City staff will embark on immersive and robust community outreach campaigns to educate residents and stakeholders, solicit feedback and integrate it into the plans for the future Historic Whittier Boulevard starting with the development of a Specific Plan and Multi-Modal Streetscapes Plan.
CivicWell (Formerly Local Government Commission)
CivicWell is a 501c non-profit organization that supports local elected officials, community organizations and government agencies in implementing policies that deliver sustainable, equitable and livable communities. CivicWell is partnering with the City of Pico Rivera to provide direct assistance through program management and project coordination services across multiple projects that collectively form the Historic Whittier Boulevard Revitalization program, a component of the larger Pico Rivera 2035. CivicWell is actively managing the development of the final Specific Plan and Multi-Modal Streetscape Plan for the Historic Whittier Boulevard Revitalization Program.
Day one is a 501c non-profit organization with over 30 years of experience conducting community outreach, facilitating community meetings, forming coalitions, and implementing community-driven strategies that promote healthy, active communities through evidence based policy and health-oriented city/urban planning. Day one specializes in meaningfully engaging communities and youth, especially among vulnerable and underserved communities. Day One will work directly with CivicWell to support community outreach, engagement and communication efforts under the Historic Whitter Boulevard Revitalization Program.
Join the Virtual Community Town Hall Meetings
Topic: Town Hall Town Hall Meeting
Time: Feb 27, 2023 06:00 PM Pacific Time (US and Canada)
Join Zoom Meeting
Meeting ID: 837 4946 6526
One tap mobile
+16699006833,,83749466526#,,,,*623112# US (San Jose)
- Community Outreach & Engagement – December 2022 – September 2023
- Background, Discovery, & Existing Conditions Research – November 2022 – April 2024
- Draft and Final Plans Developed – July 2022 – June 2024