City of Pico Rivera Logos

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City Council Adoption

On Tuesday, May 27, 2025, the City Council unanimously adopted Ordinance Nos. 1195 and 1196 as part of Pico Rivera’s broader revitalization efforts. The City introduced a modern logo that reflects its rich heritage, natural environment, and forward-looking vision—featuring blue and gold river motifs symbolizing energy, sustainability, and community flow. While the official City Seal remains unchanged, updated guidelines have been established to protect its use and preserve its integrity.

With global events such as the 2026 FIFA World Cup and the 2028 Olympic and Paralympic Games on the horizon, the timing of this rebrand positions Pico Rivera to stand out as a vibrant cultural hub ready to welcome the world. This new logo, along with the accompanying design standards and usage guidelines, will ensure the City’s public image is as unified, dynamic, and forward-looking as the community it represents.

Logo Meaning

The new City logo is more than a graphic—it’s a reflection of who we are:

The two flowing waves symbolize the dual rivers that define our boundaries and history.
The blue hues represent water, energy, and renewal.
The gold tones echo sunlight and the pursuit of excellence.
The circular motion of the waves embodies cycles of life, sustainability, and the continuity between our past, present, and future.