Draft Vision Plan Available Now!

The Draft Vision Plan for Historic Whittier Blvd. is now available for public review until September 30, 2024. The video below depicts a potential maximum build out scenario after 30+ years. This scenario strives to balance technical planning, market analysis, and input from residents, businesses, land owners, and other community stakeholders. THIS IS NOT A FINAL PROPOSAL AND SUBJECT TO MUCH MORE COMMUNITY INPUT AND APPROVAL FROM THE CITY COUNCIL. 

Please take your time reviewing the draft plan and providing meaningful comments. Your Input is critical and highly valued.

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Project Overview - What is the Historic Whittier Boulevard Revitalization Program?

Pico Rivera 2035 is a comprehensive community development and economic growth plan designed to revitalize the city and region through smart, equitable, and sustained long-term initiatives. At the heart of PR 2035 is the Historic Whittier Boulevard Revitalization Program (HWB Program), which consists of several programs, plans, projects, and policies. The HWB Program seeks to formally embrace and reflect the rich history, culture, and diversity of Pico Rivera while cultivating a people-oriented and equitable place where all community members thrive.

It includes two plans:

  • Historic Whittier Boulevard Multimodal Plan, adopted by the City Council in April 2024,  focused on multimodal improvements to walking, bicycling, transit access, and micro transit, and,
  • Whittier Boulevard Specific Plan, now the HWB Vision Plan, which will articulate a vision for a new and improved Whittier Boulevard.

Historic Whittier Boulevard Vision Plan

Recently, the City recognized the need for a comprehensive update to the General Plan to ensure it aligns with other major plans and projects throughout Pico Rivera, including the newly adopted Multimodal Plan. As a result, the Historic Whittier Boulevard Specific Plan has been refined to serve as a guiding, non-regulatory Vision Plan.

The HWB Vision Plan will contain all of the elements typical of a Specific Plan, but it is not the formal regulatory document for the HWB Plan area at the time of approval (Fall 2024). Instead, the HWB Vision Plan will lay the foundation for updating and developing a Comprehensive General Plan, articulating a vision for an enhanced Whittier Boulevard, encompassing land use and transportation improvements. This plan will leverage existing resources to attract significant investments while aligning legislative support for infrastructure and innovative programs, projects, and policies that exceed regional, state, and national goals.

State Laws & Mandates

We would love to hear your feedback on this project!

Study Area

Goals & Objectives

Engage & Empower Community Members

Promote healthy lifestyles & safer streets for all

Focus on the Most Vulnerable

Stimulate economic growth & community prosperity

Mixed-Use Transit-Oriented Development

Improve access to parks, open & recreation space

Project Timeline

The PAD Park

Mobility & Streetscape Plan

Business Improvement District

Bus Shelter Improvements

Median Landscaping & Beautification

Innovation & Design Lab

Pio Pico Park Bridge/Trail

Electrical Box Art Program

More information on these projects coming soon!

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