Project Overview - What is the Historic Whittier Boulevard Revitalization Program?

Pico Rivera 2035 is a comprehensive community development and economic growth plan designed to revitalize the city and region through smart, equitable, and sustained long-term initiatives. At the heart of PR 2035 is the Historic Whittier Boulevard Revitalization Program (HWB Program), which consists of several programs, plans, projects, and policies. The HWB Program seeks to formally embrace and reflect the rich history, culture, and diversity of Pico Rivera while cultivating a people-oriented and equitable place where all community members thrive. It includes two plans, the Historic Whittier Boulevard Multimodal Plan, which focuses on multimodal improvements to walking, bicycling, transit access, and micro transit, and the Whittier Boulevard Specific Plan, which articulates a vision for a new and improved Whittier Boulevard. Ultimately, the Specific Plan will serve as the foundation for establishing an official “uptown” district in Pico Rivera, leveraging existing resources to attract significant investments while aligning legislative support for capital infrastructure and innovative programs, projects, and policies that surpass regional, state, and national goals.

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The Draft Historic Whittier Boulevard Multimodal Plan is Available for Public Comment

Read The Full Draft Multimodal Plan Below

Read the Executive Summary

We would love to hear your feedback on this project!

Study Area

Goals & Objectives

Engage & Empower Residents

Increase Walking, Bicycling, and Transit Access

Ease Access to Transit

Focus on the Most Vulnerable

Improve Environment for Businesses & Development 

Mixed-Use Transit-Oriented Development

Project Timeline

Mobility & Streetscape Plan

Whittier Boulevard Specific Plan

Business Improvement District

The PAD Park

Pio Pico Park Bridge/Trail

Electrical Box Art Program

Bus Shelter Improvements

Median Landscaping & Beautification

Innovation & Design Lab

More information on these projects coming soon!

Project Partners

The City of Pico Rivera

The City of Pico Rivera and the Pico Rivera City Council have developed the holistic vision for Pico Rivera 2035, which includes the Historic Whittier Boulevard Revitalization program. The City will lead the implementation of the Historic Whittier Boulevard Revitalization program which will seek to reimagine and uplift our historic corridor into a resilient, walkable, people-oriented “uptown” featuring thriving businesses, housing and community spaces. City staff will embark on immersive and robust community outreach campaigns to educate residents and stakeholders, solicit feedback and integrate it into the plans for the future Historic Whittier Boulevard starting with the development of a Specific Plan and Multi-Modal Streetscapes Plan.

CivicWell (Formerly Local Government Commission)

CivicWell is a 501c non-profit organization that supports local elected officials, community organizations and government agencies in implementing policies that deliver sustainable, equitable and livable communities. CivicWell is partnering with the City of Pico Rivera to provide direct assistance through program management and project coordination services across multiple projects that collectively form the Historic Whittier Boulevard Revitalization program, a component of the larger Pico Rivera 2035. CivicWell is actively managing the development of the final Specific Plan and Multi-Modal Streetscape Plan for the Historic Whittier Boulevard Revitalization Program.

Day One

Day one is a 501c non-profit organization with over 30 years of experience conducting community outreach, facilitating community meetings, forming coalitions, and implementing community-driven strategies that promote healthy, active communities through evidence based policy and health-oriented city/urban planning. Day one specializes in meaningfully engaging communities and youth, especially among vulnerable and underserved communities. Day One will work directly with CivicWell to support community outreach, engagement and communication efforts under the Historic Whitter Boulevard Revitalization Program.

Upcoming Events

Join the Virtual Community Town Hall Meetings

Topic: Town Hall Town Hall Meeting
Time: Feb 27, 2023 06:00 PM Pacific Time (US and Canada)
Join Zoom Meeting

Meeting ID: 837 4946 6526
Passcode: 623112
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Project Timeline

  • Community Outreach & Engagement – December 2022 – September 2023
  • Background, Discovery, & Existing Conditions Research – November 2022 – April 2024
  • Draft and Final Plans Developed – July 2022 – June 2024

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